On its own, colors aren’t secured by copyright. Colors, when arranged in painting, for instance, are obtained by copyright, and such copyright is owned by the creator of the work of art.
A single trademark color might be secured as a trademark. In numerous nations, for example, Canada, the US, the UK, and EU, it is possible to register a single color, while in others (for the most part in Asia, Africa, and the Middle East), you can’t, regardless of the magnitude of use there. A business may have the exclusive right to make use of a specific color on some particular products and services over the period.
Even where it is possible, it’s challenging to register such color. A trademark color registration is difficult to express because there is a public interest in not monopolizing the availability of colors for use by other traders. If the owner can show that as a result of the long-standing and widespread use of the color on its products and services, customers’ perception of that color has changed, then it may be possible to trademark such color.
So if you want to register the color, you should influence your customers to perceive your organization the minute they see the color in a relationship with your item/service. That might be exceptionally hard to accomplish (unachievable most of the time).
Here are a few color marks that everybody knows about:
- Green-gold Qualitex green-gold color.
- The magenta color is trademarked by T-Mobile cell phone company.
- The pink color is trademarked by Mattel, a famous maker of Barbie dolls.
- The purple color is famously known by people for its famous Cadbury chocolate.
- Brown is known by anyone as the courier color. UPS trademarked this color, and it is now used on UPS trucks and employees uniform.
- Yellow and green are colors of John Deere, and it is used on their agricultural equipment.
It is important to note that one doesn’t trademark just color conceptually or in disengagement from the items. The color may only be protected AS connected to a particular product.
To explain, UPS trademarked as a chocolate brown color is applied to the entire surface of vehicles and uniforms.
3M trademark canary yellow shading is connected to POST-IT notes.
DeWalt yellow and black color scheme appear on its power tools.
On the off chance that you have trademarked a color, it is implied that no one else will have the capacity to register it on similar items.
Your products and services must be related with the shade of color by the more significant part of the purchasers. A secondary meaning must have been attached to the color – implying that buyers promptly connect this specific shading with this particular organization.
That is extremely hard to do and costly because you are going to have to provide evidence that the clients connect the shade of color to your product.
Would it be advisable for you to stress again securing your color? Most likely not. Most entrepreneurs will be okay by protecting their image name, their logo and their motto (slogan).