To start with, file a trademark is not necessary. Nevertheless, it is important to do it.
You don’t want to lose your brand to someone else, you should trademark it as soon as you realize that your brand is valuable.
Creating a unique business name and logo is something that takes time. Therefore, if you have taken the pain and time to create them, you should protect them by trademarking them.
There are many things that can happen if you don’t trademark your brand.
- You stand the risk of someone stealing your name and use it as theirs. You may even get a desist letter asking you to stop using your own name.
- Enforcing your rights will be much more difficult for you if your trademark is not registered.
One of the most practical and cost-effective ways of protecting your brand is by registering your trademark.
There is nothing you have to gain in delaying to register your brand. You risk losing your brand by delaying because it will be much more difficult for you to prove your rights in the event that someone decides to register your brand.